Origins

In the shadowed recesses of the fishing world, where whispers carry farther than the wind and secrets are guarded more fiercely than prized catches, the tale of Cult Swimbaits began—not as a company, but as a doctrine.

Long ago, in a forgotten corner of the world, there existed a fishing village whose inhabitants depended entirely on the bounty of the deep. The sea, however, had grown barren, its offerings dwindling until desperation hung in the air like a storm cloud. The villagers, fearing the end of their way of life, turned to the mysterious figure known only as The Angler—a solitary man who lived on the outskirts, shunned and feared for his strange ways.

The Angler spoke of forgotten rituals and ancient designs, promising that the fish would return if the village followed his teachings. He crafted lures unlike any the villagers had seen—swimbaits that shimmered with otherworldly light, their movements mimicking the elusive creatures of the deep. But these were no ordinary swimbaits; they were infused with the essence of belief, shaped by the hands of one who understood the mysteries of the sea and the power of persuasion.

Under the guidance of The Angler, the village flourished once more. The fish returned in abundance, and with them, the prosperity the village had longed for. But prosperity came at a cost. The villagers became zealots, preaching the gospel of the swimbait, worshipping the very lures that had saved them. The Angler’s teachings spread beyond the village, reaching the ears of those hungry for success, and thus, the Cult was born.

Cult Swimbaits rose from these origins, a company forged in secrecy and bound by an unspoken creed: to create swimbaits that do more than just catch fish—they convert the skeptical and draw the faithful. Each custom swimbait is a relic of that long-lost village, carrying with it the mystic energy of a forgotten time and the promise of a new way of fishing. Those who seek them out are not merely anglers; they are initiates, ready to cast their lines into the unknown, hoping to reel in more than just a catch, but a piece of the legend itself.

And so, from the ashes of obscurity and the depths of myth, Cult Swimbaits emerged—a testament to the power of belief, where every cast is a rite, and every catch, a revelation.

Meet the Leader.

Cutting his teeth on handmade finesse jerkbaits, Garrett Frye drank the big bait Kool-Aid and couldn't get enough. After designing tiny baits for years, he had something to bring something of note into the Universe.

Doctrine

In the currents of the unseen, truth flickers. Our creed is whispered in the ebb and flow, where belief molds the form, and the form lures the faithful. The bait is the vessel, the catch, the initiation. We honor the forgotten Angler, who cast the first light into the abyss. Each lure is a relic, each cast a ritual. We seek not the fish, but the awakening. Trust the unseen, follow the shimmer, for in the depths, the chosen shall find their way. This is our path. This is our belief. Cast and be enlightened.